What is ecommerce fulfillment and why it is important

Ecommerce has been growing at an unprecedented rate in the Baltic States over the last few years, especially when customer focus shifted to online purchases during the covid times. As a result, businesses have been scrambling to keep up with the demand for fast, efficient, and reliable fulfillment services. In this blog, we will explore how ecommerce fulfillment in the Baltic States is meeting the demands of customers and businesses alike. We will also discuss the importance of inventory management, same-day fulfillment, shipping, and automation in the ecommerce fulfillment process. Lets discuss main aspects of fulfillment on a high level and get deeper on each section in the following blog posts.


Let's start with fulfillment and what it is, as some of the business don't realise how it can help them to scale their business and save significant amount of time an costs. Fulfillment is the process of receiving, processing, and shipping orders to customers. It is a critical part of the ecommerce experience as it determines how quickly customers receive their orders. In the Baltic States, ecommerce businesses have been investing heavily in their fulfillment capabilities to meet the growing demand for fast and reliable shipping.

Inventory Management

One of the most important and crucial aspects of ecommerce fulfillment is the Inventory management. It involves managing the stock levels of products to ensure that they are always available for customers to purchase. Effective inventory management can help ecommerce businesses avoid stockouts, reduce waste, and improve overall efficiency.
Inventory management and boxes

Same-Day Fulfillment and Shipping

Same-day fulfillment is becoming increasingly popular in the Baltic States as customers demand faster delivery times. Ecommerce businesses are investing in their fulfillment capabilities to offer same-day shipping by integrating courier services into their systems so customers can chose more convenient and cost efficient delivery options depending on the product size, quantity, location and delivery locations, which can help them gain a competitive advantage in the market. This can help them reduce shipping costs, improve delivery times, and enhance the overall customer experience. loyalty.


Automation is playing an increasingly important role in ecommerce fulfillment in the Baltic States. Ecommerce businesses are investing in automation technologies to improve efficiency, reduce costs, and increase accuracy. Automation can help businesses streamline the entire fulfillment process, from receiving orders to shipping products, and can also help them scale their operations more quickly. An example of automation can be integration directly with the ecommerce stores such as Shopify, WooCommerce, Open Cart and others, have automated management of inventory in the warehouse, have integrations with shipping providers and others. This reduces amount of people involved in picking, packing, sending and shipping stages.


According to a recent study by Statista, ecommerce sales in the Baltic States are expected to reach $5.4 billion by 2023, up from $3.3 billion in 2019. This represents a compound annual growth rate of 10.2%, that in the last few years was growing steady showing interest and demand in such services. The study also found that clothing and footwear are the most popular ecommerce categories in the Baltic States, followed by electronics and media.
In conclusion we would like to highlight that ecommerce fulfillment in the Baltic States is evolving rapidly to meet the demands of customers and businesses. Fulfillment, inventory management, same-day fulfillment, shipping, and automation are all critical components of the ecommerce fulfillment process. As ecommerce sales continue to grow in the region, businesses that invest in their fulfillment capabilities are likely to gain a competitive advantage and succeed in the market. Check now how Jinn can help
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